Articles & Analysis

What Senior Practitioners Actually Think

Peer-reviewed analysis on Salesforce AI adoption, data compliance, and architecture decisions. Written by practitioners who've made the calls — and lived with the results.

Salesforce + AI

Five reasons enterprise AI transformations fail

Salesforce + AI5 min read

The 5 Real Reasons Enterprise AI Transformations Fail (And None Are Technical)

Alex Lieberman asked $100M+ execs what's slowing their AI transformation. Data quality topped the list. After two years of these conversations inside the Salesforce ecosystem, I think that's wrong, or at least incomplete. Here's what I'm actually seeing, and why the rank order matters.

Saurabh Gupta

Co-founder, GPTfy · Mar 5

Data Security

Data Security12 min read

The Security Debt Hiding in Your Salesforce Org

Most Salesforce security failures aren't exotic hacks. They're misconfigured defaults that have been sitting in your org for years — and your liability is growing.

Doug Merrett & Rahul Gupta

Founder and Principal Consultant · Mar 5

Contribute an Article

Got analysis worth publishing?

Enterprise Dreamin' publishes practitioner-written analysis on Salesforce AI, compliance, and architecture. We look for honest assessment grounded in real implementations — not vendor talking points.

Browse Sessions →