Salesforce + AI

Ian Gotts

CEO, Founder · Elements.cloud

About

Ian Gotts is the Founder of Elements.cloud, a Salesforce ISV partner that helps enterprises understand, document, and optimize their Salesforce orgs. He brings decades of experience in enterprise architecture and digital transformation, helping organizations pick winning AI business cases and move at speed.

Session Topic

AI business cases, the PASTA framework for ROI, and how to pick winning use cases that survive the pilot stage.

Sessions

Salesforce + AI

Why AI Pilots Fail—and How to Pick the Use Cases That Don't

Most AI pilots fail because teams chase the wrong use cases. This session breaks down a simple framework for identifying high-value, immediately achievable AI opportunities that don't require months of training data—and how to avoid the hype trap that killed blockchain, web3, and every other trend.