Enterprise Dreamin'
Farhan Sarwar
Salesforce + AI

Farhan Sarwar

Sr. Director Sales Operations · Coupa Software

LinkedIn ↗Coupa Software ↗
About

Farhan Sarwar is Sr. Director of GTM Technology & Experience at Coupa Software, focused on revenue operations, CRM strategy, and AI-accelerated sales velocity.

Session Topic

Revenue operations, enterprise CRM strategy, and using AI to accelerate sales velocity without rebuilding the stack.

Sessions
Salesforce + AI

Sales Cloud + AI: Reclaim the 72% of Rep Time Trapped in Admin

Sales reps spend only 28% of their time actually selling. The other 72% gets swallowed by data entry, customer research, quote generation, and admin work. This session exposes the time trap and demonstrates how Sales Cloud + AI can reclaim that lost time—through deal intelligence, sentiment analysis, automated summaries, and next-best-action recommendations—so reps can focus on what matters: cl...