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Agentforce Consumption Nearly Doubled in One Quarter. How to Forecast Yours.

Salesforce reported Agentforce ARR above $1.5 billion in Q2 FY2027. The number that affects your budget is different: 3.2 billion Agentic Work Units consumed, up 97% in a single quarter. What that implies for your own forecast, and the four steps to build one.

By Enterprise Dreamin'

8 min read

Salesforce reported second quarter fiscal 2027 results on 26 August 2026. Revenue came in at $11.345 billion, up about 11% year over year. Agentforce annual recurring revenue passed $1.5 billion, up more than 240% year over year. The stock rose roughly 11% in premarket trading and management raised full year guidance to a range of $46.1 billion to $46.4 billion.

Those are the numbers that led the coverage. For anyone who owns a Salesforce budget, they are not the important ones.

The figure that matters sits further down the release. Customers consumed 3.2 billion Agentic Work Units in the quarter, up 97% from the previous quarter. Not year over year. Quarter over quarter.

Agentic Work Units, usually shortened to AWUs, are the unit Salesforce meters Agentforce against. ARR growth tells you how many companies signed contracts. AWU growth tells you how hard the agents are working inside those contracts, and that is the line that shows up on your invoice.

What is an Agentic Work Unit?

An AWU is the billing unit for agent activity in Agentforce. Where the older seat model charged per user, the consumption model charges for work performed: an agent retrieving records, reasoning over them, calling an action, producing a response.

The practical consequence is that your Agentforce cost is no longer set at contract signing. It is set by usage, and usage is decided by how many agents you run, how many things each one can do, and how often people or systems trigger them. Those three variables move independently of your headcount.

We covered how the pricing model works in Agentforce pricing explained, and the wider cost framework in the AI agent pricing and TCO guide. This piece is narrower. It is about what the Q2 number implies for your own forecast.

What Salesforce actually reported

The relevant figures from the quarter:

  • Agentforce ARR above $1.5 billion, up more than 240% year over year
  • Agentforce and Data 360 combined ARR near $3.9 billion, up more than 210% year over year
  • 3.2 billion AWUs consumed, up 97% quarter over quarter
  • Current remaining performance obligations of $33.5 billion, up 14% in constant currency
  • Bookings from premium Agentforce and Slack bundles more than doubled sequentially

Read the ARR and the AWU figures together. ARR grew 240% over twelve months. Consumption grew 97% over three. Even allowing for new customers arriving during the quarter, consumption per contract is climbing, not flattening.

That is the part worth planning around. A platform metric is not your metric, and your own curve may look nothing like the aggregate. But if the direction holds across the installed base, the safe assumption for a 2027 budget is that per agent consumption rises over time rather than settling.

Why consumption growth matters more to you than ARR growth

ARR is a vendor metric. It measures what Salesforce booked. Consumption is a customer metric. It measures what you used, and under a consumption model those are the same thing as what you owe.

The gap between them is where budget surprises live. A team can sign a contract in Q1 with a credit allocation that looks generous, deploy three agents in Q2, add actions to those agents through Q3 because adding actions is easy, and arrive at Q4 having consumed the allocation with a quarter still to run. Nothing went wrong in that sequence. No one made a mistake. The cost curve simply followed the capability curve, and nobody was tracking the capability curve.

This connects to something we wrote about earlier in the month. Salesforce's own Agentic Enterprise Index showed the average org going from five agents to thirteen, and average skills per agent going from two to six. That is roughly an eightfold increase in the number of distinct things an org's agents can do. We called it the agent action surface and argued it was a security problem.

The Q2 consumption number suggests it is also a cost problem. More agents with more skills produce more AWUs. The security exposure and the invoice are driven by the same underlying growth, which means one inventory answers both questions.

How to forecast your own AWU consumption

Four steps. None of them require a finance background.

Establish your current run rate. Pull your AWU consumption for the last three months from your Agentforce usage reporting. Monthly, not quarterly, because quarterly averages hide the trend inside them. If you cannot get monthly granularity, that gap is itself worth raising with your account team before you plan anything else.

Divide by agent, then by action. Total consumption is not actionable. Consumption attributed to a specific agent, and ideally to a specific action within that agent, tells you which capability is expensive. In most orgs the distribution is heavily skewed. A small number of high traffic actions account for most of the spend, and finding them takes an afternoon.

Model the capability curve, not the user curve. This is where most forecasts go wrong. Teams project agent cost from expected user growth, because that is the habit the seat model taught. Under consumption billing the driver is how many agents you run multiplied by how many actions each can take, multiplied by trigger frequency. Forecast those three, not headcount.

Add a planned increment. Your agents will gain actions over the year, because that is what the platform is designed to make easy and because the Index shows it happening across the installed base. A forecast that assumes today's capability set is a forecast of a system nobody intends to keep static. Decide the increment deliberately and write it down, rather than discovering it in Q4.

What to put in front of your CFO

Three things, and they fit on one page.

The first is your current monthly AWU run rate with the trend line across the last three months. The second is the concentration figure: what share of consumption comes from your top five actions. The third is your forecast under two scenarios, one where capability stays flat and one where it grows at the rate you actually expect.

The gap between those two scenarios is the number to discuss. It is also the number that justifies governance work, because the cheapest way to control consumption is to stop deploying actions nobody uses, and that requires the same action inventory that security asked for.

Two things not to do. Do not present the platform wide 97% figure as your forecast, because it is an aggregate across a customer base that includes companies at very different stages. And do not present ARR growth to a CFO at all. It is Salesforce's number, it is a good number, and it has nothing to do with your budget.

The honest caveats

Salesforce does not publish an average AWU price, and pricing varies by agreement, bundle and volume commitment. So the 3.2 billion figure cannot be converted into a per customer cost from public information. Treat it as a directional signal about consumption behaviour, not as an input to a spreadsheet.

The 97% figure is also a single quarter. One quarter is a data point, not a trend, and it covers a period when Agentforce was expanding rapidly across new accounts. Some of that growth is new customers rather than existing customers consuming more. Salesforce did not break out the split, and until it does, the honest reading is that consumption per contract is rising without knowing precisely how fast.

What is not ambiguous is the direction, or what it means for planning. Under a consumption model, the budget question is not what you signed. It is what your agents do, how often they do it, and whether anyone is watching that number between contract renewals.

If nobody at your organisation currently owns the AWU run rate, that is the gap to close before the next planning cycle. It is a smaller job than it sounds, and it is considerably smaller than the conversation that follows an overrun.

For the governance structure around this, see our practical AI governance programme. For the security side of the same inventory, see securing AI in Salesforce.

*Figures from Salesforce's second quarter fiscal 2027 results, published 26 August 2026, and its 2026 Agentic Enterprise Index. Enterprise Dreamin' has no commercial relationship with Salesforce and this is analysis rather than investment advice.*

Key Takeaways
  • 1

    Salesforce reported 3.2 billion Agentic Work Units consumed in Q2 FY2027, up 97% quarter over quarter, alongside Agentforce ARR above $1.5 billion, up more than 240% year over year.

  • 2

    ARR is a vendor metric measuring what Salesforce booked. AWU consumption is a customer metric, and under consumption billing it is the same thing as what you owe.

  • 3

    Forecast from the capability curve, not the user curve: agents multiplied by actions per agent multiplied by trigger frequency, rather than headcount.

  • 4

    Consumption cost and security exposure are driven by the same growth in agents and actions, so one action inventory answers both questions.

  • 5

    Salesforce does not publish an average AWU price, so the 3.2 billion figure is a directional signal about consumption behaviour and not a spreadsheet input.

  • 6

    If nobody owns the monthly AWU run rate today, close that gap before the next planning cycle.

Frequently Asked Questions

An Agentic Work Unit, or AWU, is the unit Salesforce meters Agentforce consumption against. Where a seat model charges per user, the consumption model charges for work performed by an agent, such as retrieving records, reasoning over them, calling an action and producing a response. Your cost is therefore set by usage rather than fixed at contract signing.

Salesforce reported 3.2 billion Agentic Work Units consumed in the quarter ended 31 July 2026, up 97% from the previous quarter. It also reported Agentforce annual recurring revenue above $1.5 billion, up more than 240% year over year, and combined Agentforce and Data 360 ARR of nearly $3.9 billion.

ARR measures what Salesforce booked across all customers. Consumption measures what you used, and under a consumption model that is what you are billed for. Budget overruns come from the gap between a contract signed once and consumption that grows as agents gain capability through the year.

Establish your monthly AWU run rate over the last three months, attribute consumption to specific agents and actions to find the concentration, model growth from the capability curve rather than user headcount, and add a deliberate increment for actions your agents will gain during the year. Forecast agents multiplied by actions multiplied by trigger frequency.

No. Salesforce does not publish an average AWU price and pricing varies by agreement, bundle and volume commitment, so the aggregate figure cannot be converted into a per customer cost from public information. Use it as a directional signal about how consumption is trending, not as a spreadsheet input.

They share a driver. Consumption rises as orgs add agents and add actions to existing agents, and the same growth expands the set of operations agents can perform without a human in the loop. An inventory of agent action pairs answers the budgeting question and the access review question at the same time.

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